Whether you’re after a blog, a marketing guide, new web content or text for your social media campaign, I can turn around engaging, concise copy that meets the needs of your business.
I’ve written for a variety of small and medium-sized businesses, as well as larger corporate organisations.
I specialise in content relating to technology, software, the cloud and small business accounting and finance.
Here’s a quick overview of some of the recent writing work and content projects that I’ve worked on.
GoCardless – Freelance Writer
I’ve worked with GoCardless to write a number of guides and articles to promote their Direct Debit solution. These online pieces have focused on underlining the benefits of choosing Direct Debit as a payment solution, both for businesses and for consumers.
AccountingWEB – Freelance Writer
Working in partnership with AccountingWEB and KashFlow online accounting software, I’ve written a series of guides for accountants on how to offer better business advice to their small business clients.
Axonix – Freelance Writer
I’ve written a variety of marketing materials for Axonix, the mobile data specialists and mobile media company. This included the content and layout for a marketing brochure to promote their Axonix Media Services arm at a recent international mobile conference.
Receipt Bank – Freelance Writer
I’ve worked with Receipt Bank on a series of guides promoting their data management solutions. These guides focus on my expertise in Xero accounting software, cloud accounting and the specific challenges of making bookkeeping profitable for accountants.
AccountingWEB – Freelance Writer
I’ve worked with AccountingWEB to produce a number of long-form guides aimed at their accountant audience. These guides focus on my expertise in cloud software, cloud accounting and business advice for accountants and their small business clients.
Xero Accounting Software – Marketing Communications Writer
As the writer in Xero’s Marketing team, I worked across a number of campaigns aimed at both accounting professionals and small business owners. I provided content for direct B2B and B2C emails, copy for marketing campaigns, copy for adverts, content for social media campaigns and wrote blogs, articles and thought leadership pieces for third-party websites and hard-copy magazines.
Xero case study interviews with accountants
New Business magazine – Xero Partnership
Business Zone – Sift Media/Xero Partnership
PwC LLP (PricewaterhouseCoopers) – Editor, Tax Marketing
As the Editor in PwC’s Tax Marketing team, I worked with a number of different departments within the wider Tax line of service, including senior partners and stakeholders, to create content that promoted PwC’s tax services.
I wrote articles, blogs, newsletters and carried out interviews with senior business figures, including the Chairman of JCB, the COO of Mind Candy, the CEO of Shazam and the founder of Ella’s Kitchen.
I also interviewed the casts of productions at The Old Vic theatre as part of PwC’s sponsorship of the theatre, including interviewing Sheridan Smith in her lead role as Hedda Gabler.
PwC Private Business blog
PwC Old Vic sponsorship
Freelance theatre reviews
In my spare time, I’ve also reviewed amateur theatre productions for the Herts Mercury, my local paper, and amdram.co.uk
CommsBreakdown personal blog
In my spare time, I write for my own personal blog. These are mostly opinion pieces and topical blogs on a variety of different topics.